SEO stands for search engine optimization. What it basically means is that when people search for products or information related to your industry on Google, your website shows up right at the top of the search engine page results (SERPs). Search engine optimization (SEO) is an area of website development that seeks to improve the way content is ranked by search engines in organic search results. Various approaches are taken to achieve that goal, including making sure the website architecture makes it easy for visitors to find content and that pages are mobile-friendly and load quickly. The term search engine optimization has got a negative reputation in many circles because of the proliferation of bogus offers, that arrive in e-mail messages, which are of little-to-no value. To put the focus on the website visitor, ZAP W.M.S suggests that acronym SEO should stand for search experience optimization. So instead of trying to game the system, we focus on providing your visitor and web traffic with useful content and a good user experience (UX). Before starting a SEO project, we carefully read and follow guidelines that each search engines provides and stick to best recommended practices.